Images add a visual stimulus and aspect to your post. Not everyone has a vivid imagination, so adding pictures helps the reader better understand what is in your content.
In this guide, we will cover everything you need to know about how to add pictures and when to add them so that you have a clear understanding of the process.
NB: It’s important to take extreme care when sourcing and adding images; using a copyrighted image or not providing proper accreditation can result in fines and penalties. In this guide, we’ll discuss the copyright information for each method of finding images.
Where to Find Images
We only use images that are royalty-free, which means we’re allowed to use them in blog posts without paying. There are many sites on the web that offer both paid and free images, so having a list of trusted free sites will make your job a lot easier. Check out this PDF that shows platforms where you can get images from!
How Many Images Do I Need?
When it comes to placing your images, and the number to add per post, it will vary. These variants will depend on how long your post is, what site/client it is for, and if a set amount of images has been specifically asked for by a client.
The point of images, especially in travel writing, is to keep the reader engaged. Nobody wants to look at a wall of text, nevermind actually read it. So we break up the text with relevant images to make it more appealing to the eye.
As a general rule, keep it no less than 1 image every 200 words.
With our internal work, you’ll need your usual ‘body’ images which go in between text, as well as a ‘featured image’.
Clients pay per image, so their brief will tell you how many images to add to each post and what size they need to be.
You’ll need to make sure your images are sized correctly, both in pixels and in file size.
File Size (KB)
KB (kilobytes) is your file size. This determines how much space the image will take up on your website, and how long it’ll take for the image (and therefore page) to load. For this reason, we never use images that are more than 200KB.
On very rare occasions you may need an image of higher KB in order to have good quality. But if you find good quality images, you won’t have to worry about this.
Pixels (height & width)
The dimensions of your image are measured in px (or pixels). The width is the most important aspect when sizing your image, and images should be as uniform as possible (all with the same width). This helps keep the reader’s eyes focused as they scroll down the page.
We use images that are ±1000 px in width, sometimes 800px depending on the project, but no more than 1024px wide.
Clients will almost always have a preferred image size, so in that case, you will follow those guidelines. If they don’t, check with the account manager.
Note: We like to keep images uniformed and consistent, so they should all be the same size length-wise. Landscape is better than portrait because it will fit the page better, helping the reader’s eyes follow the content.
Resizing your Images
Images found online will usually be too big in terms of their pixel size (px) or their KB size or both. Images need to be resized before adding to your Google Drive.
There are a few ways to resize your images:
How To Choose Images
Choosing the right kind of image plays a major role in the quality of your post.
Relevance is key when adding images to your post. Your images need to convey the same message as your copy. We don’t want a picture of a baby on the beach if we’re writing about the best honeymoon beach vacations.
Although the same goes for subtle things as well, if you’re writing about searching for flights, and you have a laptop screen with a Google search on it as an image – make sure that the search tab in the image doesn’t have something like “best spas in Dubai” or other irrelevant terms.
Use Relevant Search Terms
Keep this in mind when searching for images. If you have a post on ‘travel documents needed to fly to Mauritius’, your search terms can be ‘travel’ ‘travel documents’ and even ‘fly’.
Don’t Go Too Generic
In saying this, if you’re writing a post on ‘best places to go during Christmas’, and include Switzerland, London, and New York, you want to have images of the actual places as much as possible. Rather than just 3 images of a Christmas tree/Santa/gifts.
You can also try and add images of a Christmas tree next to the Eiffel tower if you are doing a post for “Christmas in Paris”.
Your images must be as specific to your content as possible. If you do a post on CBD oil for cats, don’t just put an image of a cat, try putting an image of a cat with a marijuana plant next to it, or a cat getting given CBD oil. Of course, if you can’t find specific images – then a cat will do.
You can see if an image is blurred -especially when dealing with Instagram pics. When downloading images from anywhere, you’re looking for high-quality images that will enhance the post’s look and feel.
We NEVER take an image and make it bigger – we only make it smaller. This is because if we try to enlarge a small image, the quality is lowered and the image often ends up looking worse. You will be stretching the original size, and therefore compromising the quality.
Keep this in mind when downloading images – if you’re looking for an image that is 750px wide, you can download an image of 1200px and make it smaller, but an image of 400px is useless.
In general, only ever download images that are either already the right size, or too big. If they are too big, you can resize. Never download an image that is smaller than 750px.
#3 Make Sure It’s Visually Appealing
Images give life to a post and are often key to attracting people to your article and keeping an audience engaged in its content.
For example, you can see the difference between these two images for “Peru”:
Image 1 –
Image 2 –
Image 1 has a much more visually appealing aspect to it, whereas image 2 is bland and looks shoddy. You want to go for the most eye-catching images you can find, that have a ‘wow’ness factor to them, and also suit your content.
#5 Background Needs To Have Colour
Make sure your image does not have a white background. Do not download images that have plain white backgrounds, or have too much white in the borders.
Example: Look at these two images for “umbrella”
Image 1 –
Image 2 –
Image 1 is good, as the blue shows up and gives the picture depth. However, image 2 looks out of place and shows how white backgrounds will affect the quality of your posts.
This won’t be true if you are writing affiliate product posts – which we will learn more about in a few lessons.
#6 Choose Real-Life Images
When choosing images, always go for organic ‘real-life’ pictures and scenarios. Never use animated or man-made ones.
Example: Look at these two images for “horses”
Image 1 –
Image 2 –
Image 1 is the correct type of image, it is a natural picture captured of horses in a field, showing a true-life situation. Image 2 is the incorrect type of image, it is a man-made computer image that does not depict a real situation.
Naming Your Images
When it comes to naming images, we use a certain format. This format makes it easy for us to identify, on the backend of the website, where the image was used and what it is for.
Formatting Image Names
Two rules apply when naming your images for online:
1) Never use spaces. Instead, we use underscores or dashes in between words.
I.e. “a pic of my cat” = NO.
But, “a-pic-of-my-cat” = YES.
This is because once online, spaces aren’t seen by the web, and are replaced by strange symbols, which isn’t good for your website.
2) Name your images in accordance to what they are of but use keywords where possible. So, if you have an image of a route 44 cape town market, and you have the keyword ‘south african market’ in your keyword sheet, you can use, “south-african-market-route-44-cape-town”.
3) When naming your images, be as descriptive as possible. So, instead of saying something like ‘cape-town-beach’, you will instead give the name of the actual beach, such as “camps-bay-beach”. This way, your images are more user friendly.
NOTE: It’s very important that you don’t use random images and claim that they are of a place or object that they are not. For instance, do not add an image of a beach in Brazil and name it Camps-bay-beach. If you cannot find the image you need, use vague generic images, like flip-flops on the sand where no landmarks can be seen.
Where To Keep Your Images
You want to keep your Google Drives as neat as possible, not only because clients will be looking at them, but also because it will help you in the long run. Keep your images by adding an “Images” Folder to each individual task folder in your drive.
NB: Make sure your images are resized and correctly named before adding them to your folder.
How to Upload Images to WordPress
Uploading images to WordPress is not too complicated, and will get easier to use as you get more comfortable with each aspect of it.
WordPress is simple to use, provided you have an understanding of what goes where. You can read here on how to add images to WordPress when you upload your post.
Step 1: Adding Feature Image
The feature image is the main image that will pop up when people search for your post on the domain it is uploaded to. To add your feature image to a post, search the right-hand column of your WP page.
Once you click on ‘set feature image’ you will be taken to the image gallery of WordPress. From here, you will click, ‘upload files’.
You will then choose ‘select files” and be able to choose your feature image from your computer files.
Step 2: Adding Decorative Images
To add the rest of your images in, you will click on the place within your text that you want to add your image.
You will then choose to ‘add media’ in that chosen area.
From here, you will be taken again to the media library, where you will continue to add the image in the same fashion with which you added your feature image.
Your new image will now become a part of the image gallery. You can select it, and place it into your post.
What To Do If Your Image Doesn’t Upload Properly
Sometimes, images can upload in a way that they don’t appear properly, and will look like this:
To solve this, simply click the little editing pencil.
Have a look at the display settings, and then change the size to “full size”
After that is sorted, click ‘update’ and your image will be back to its original size.
What is Image Alt Text?
The alt text of an image is very different from the image’s name. Alt-text is short for ‘alternate text’, and it is an attribute that gets added to the image’s tag through HTML.
This is done in the coding part of a website, and that is how you can get text to appear on the inside of the image container in cases when the image cannot be displayed.
You’ll only add alt text to an image when uploading – and it goes in the block that says ‘alt text’.
Alt-text is a brilliant way to get keywords in – BUT BEWARE OF KEYWORD STUFFING!
Your alt text should describe the image while using keywords as naturally as possible.
I.e. if You’re adding images to a post about the best time to visit the Seychelles, and have an image of snorkelers for the snorkelling section of the post:
Your alt text should try to have the words “snorkelling’ and ‘Seychelles’ but also describe what you’re seeing. Alt text must describe what is in the image, and be as specific as possible.
The point of this is to help search engines understand what a certain image is and what it’s about. Alternate text is also very useful in cases when images on a page cannot be shown.