Our Writing Process

Here’s a look at our process of writing a task at The Marketing Mill…

Start to Finish: Writing a Post

Step 01 – Pick a topic from the content sheet

Step 02 – Claim the topic

Step 03 – Mention in the Slack #Content channel (or relevant project channel) that you are picking up X task. (Use the #Training channel for this step until you’ve completed a few posts)

Step 04 – Create a task

Step 05 – Keyword Research

Step 06 – Content Research

Step 07 – Write your post

Step 08 – Add images & links

Step 09 – Make sure everything is saved together in Google Drive & link is pasted Asana

Step 10 – Get the post edited and make the changes (your first few posts should be posted into the #Training channel to be edited)

Step 11 – Complete the relevant fields in the main task sheet & project sheet

Step 12 – Get the post checked by the project strategist/manager

Step 13– Resolve any comments or corrections

Step 14 – Upload (if necessary)

Step 15 – Complete the task

Step 16 – Mention in the Slack #Content channel (or relevant project channel) that post is complete. (Use the #Training channel for this step until you’ve completed a few posts)

Over To You

Put this process to practice!

Head to our internal task management sheet and pick up your first ‘official’ task. You can pick anything that interests you, providing it:

  • Is a level 0
  • Has a priority of at least 6
  • And is not already claimed
Use this Asana task (duplicate it) and follow the subtasks.

For your first few tasks, send a message to the Slack #Training channel to get your keywords checked over by a senior team member. Then you can dive in.

Follow the writing process carefully and be sure not to miss a step.

Note: Once you’ve got some feedback, you’ll repeat this process ±5-10 times to complete your KPI. When your KPI is met, come back into this lesson, click ‘Complete’ and then move to the next lesson.