Once your post has been edited and approved, it’s time to upload it.
For some clients, you won’t have to upload the post, but you will need to for all internal posts. You’ll get lots of practice doing this in the first few weeks, and by the time you need to do it for a client, you’ll be an expert.
- Your URL should ONLY be your main keyword, remove any stop words (in, of)
- Remove spaces
- Check your formatting – make sure your headings are correctly formatted
- Only upload from a Word or Pages document- not from Google Drive
So, you’ve finished your post, and it’s time to upload, what now?
Step 1: Download Your Google Doc
The first step is for you to download your Google Doc as a Microsoft Word document. As wonderful as Google Docs are, copying text directly results in dirty code which we don’t want. It can also mess with the formatting of the post. It’s a headache and a waste of time, but it can be easily avoided by copying text from Word instead.
If you don’t have Word, chat to a senior member and they’ll help you figure something out.
To download your Google Doc as a Word file, click ‘File’ in the upper right-hand corner, hover over ‘Download’, and select “Microsoft Word (.docx).
Create a folder on your desktop where you can store your compressed images and your document, this will make uploading everything to WordPress easier. Once you’ve finished uploading your work, you can delete this folder.
Step 2: Find The Site Login Details
First, you need to figure out where the post is going. You can find this in the content sheet underneath the tab ‘Websites/Clients’. Here you’ll see all our internal websites as well as client websites.
Here you’ll also be able to find the client sheet. In this sheet, under the SOP tab, you’ll find the WordPress site login details, which you’ll need to access the admin portal of the site.
Some sites won’t have login details and if this is the case, just send a message to the Slack #Training channel.
Step 3: Log in To WordPress
To upload your post to WordPress, you’ll need to go to the login portal. When working in WordPress, to access this, you’ll need to add ‘/wp-admin’ after the URL (this is not always the case, but it usually is).
URL = www.comparenreview.co.za
URL + WP Admin = www.comparenreview.co.za/wp-admin
This will take you to the backend of WordPress where you’ll be prompted to log in to the site. This is where the login details will be used.
Once you’ve logged in you’ll be taken into the backend of WordPress which will look something like this:
Here you’ll be able to make changes to the site, such as adding new posts, changing pages and a whole lot more. From this dashboard, you’ll want to click on the side panel that says ‘Posts’ (as shown above). Here you’ll find all of the blog posts on the website, and it’s where you’ll create your post.
Step 4: Add a New Post
After you click on ‘Posts’, you’ll need to create a new post. To do this, click on ‘Add New’ at the top of the page.
You’ll see this screen:
Now’s the time to open the Word Doc that you downloaded earlier. Once opened, copy the text and paste it in WordPress.
You need to check that your headings copy through correctly (H1, H2, H3 and H4). You’ll also need to add in your title.
At any point during the upload process, you can preview your post. This can be done by clicking on ‘Preview’ on the right-hand side of the page (you can see this in the above image).
While you’re working, it’s also a good idea to click on ‘Save Draft’, that way if anything happens, your work won’t be lost.
Make sure you add your links correctly:
The Different Kind Of Link Labels
These are the main link labels that we use:
Definition: Nofollow is a value that can be assigned to the rel attribute of an HTML element to instruct Google that the hyperlink shouldn’t be crawled or indexed.
Previously, this meant that nofollow links wouldn’t be used for ranking. Now, it is thought that Google uses nofollow as a hint that it may choose to ignore it or use it for ranking purposes.
Looks like: Anchor text
Use: If you don’t trust the linked site or the content you’re linking out to.
Definition: Dofollow links allow Google to follow the links on a page. Dofollow links send Google crawlers to the linked page, passing on link juice, and benefiting the website’s page rank.
Looks like: Anchor text
Use: If you trust and agree with what the linked website is saying and the content is editorial in nature.
Step 5: Add Images
If your post has images, you should make sure they are under 200KB. This is extremely important because it affects the website loading time- a large image means the page will take a lot longer to load, and the user might leave.
You also need to check your images are correctly named, using relevant keywords and without spaces (use ‘-’ or ‘ _’ instead of spaces).
To add images, you’ll need to have them downloaded on your computer. Click in the document where you would like to add the image and click on ‘Add Media’.
This will open in a window, where you will select ‘Upload Files’.
Now you’ll be able to either drag and drop files or click on ‘Select Files’ to choose images from your computer.
Once your images have uploaded, it’s time to look for the one you need to insert. When you click on an image, a panel will display on the right. In here you can check your title, image size and add Alt Text.
Alt Text is not necessary for every image, but it’s used by Google to determine what the image is about. It’s also used when the image doesn’t display and by visually impaired people.
If the image has a dog in it, then your Alt Text should have something about dogs in it. This is also a place where you can insert relevant keywords.
Step 6: Make Sure You Have a Featured Image, Category, Tags and MetaData
These few things are important elements that need to be added to your post.
On the right-hand side of your page, you should see a block with a link that says “Set featured image”. If you don’t see this scroll down your page until you do.
When you click on the link, you’ll see the same ‘media library’ as before. Select your image and then click on the button on the bottom right.
Categories and Tags
You can find Categories and Tags on the right-hand side of the page.
These are not like hashtags. You’re only ever going to choose from the list (as shown above). The only time you would add a new category or tag is if you really know the website inside out and you’ve worked on the strategy.
You should only ever select categories that are relevant to your post. For example, for a post about Funeral Cover, you’ll only choose relevant categories, such as ‘Blog’ and ‘Funeral’.
For tags, you can choose from the ‘most used’, but these should be relevant and used sparingly.
Most of our internal sites have a WordPress Plug-in called Yoast SEO. This handy tool allows you to write the MetaData for your post.
If you scroll down on the page, you’ll see a block called “Yoast SEO” that’ll let you add in your main keyword and edit the SERP snippet for your post. Here you can also check your slug/ URL.
Once you’ve clicked ‘Edit snippet”, you’ll see this:
Here you can customise your meta description. It’ll tell you whether it’s too long, or too short. You can also change your URL/Slug.
If you enter your main keyword, YoastSEO will conduct an SEO analysis where it’ll tell you all the improvements you can make on your page to make it rank better for SEO.
Step 7: Check Your URL
Checking your URL (slug) is really important. You need to make sure it’s correct and without stop words (e.g. for, in). It should consist of ONLY your main keyword string (don’t add anything extra) and needs to be as simple and straightforward as possible. For more information on URLs, you can read this doc.
Step 8: Publish Your Post (or Save as Draft)
Once you’ve clicked ‘Preview’ on your post and you’re happy with the result, it’s time to get the post out into the world.
But how you do this will depend on where your post is going. For internal posts, you can publish your post by clicking ‘Publish’ and paste the link in both the #content channel and in the internal project sheet and the content sheet.
For client posts, you’ll most likely click ‘Save Draft’ and tag the account manager in both Asana and the client sheet.
Over to You
Watch the video above, then click ‘Complete’ and go to the next lesson